Sales engine · WOOSH5 · October 2026

Human Readiness, in Front of the Right Leaders

We find organisations in the middle of AI and other big change, put Nicole in front of their CEO with a short video, and open with a readiness scan. The goal is yours: booked calls, then four more design partners.

CEOs and managing directors 300 to 2,500 employees The Netherlands first
Watch first · 3 min Ivo walks you through the system How it all works, before you read on.
01Lead sourcing and scoringWho is worth a message, and when 02Video outreachA short video from Nicole, on LinkedIn and email 03Their pageTwo real examples, one per video option

Every claim on this page has a source at the bottom.

01Lead sourcing and scoring

Finding the right organisations is most of the job

We work out your buyer with you in week 1, then tune it every week on what books. Your list of 80 goes in first, scored the same way as everyone we find.

Why now: the moments you named

AI transitionStrategic transformationPost-deal integrationRole transitions

Signals we test with you

New CEOCulture and values postsHiring in HR and change rolesRestructureAnd more

Your buyer, first versionSet with you in week 1

  • Size300 to 2,500 employees, 500 and up at the core
  • SectorsExamples: banking, insurance, accountancy, government. Any sector you want
  • WhoThe CEO or managing director
  • WhereThe Netherlands first, then where your coaches are: the US, UK and Singapore
  • NeverYour clients, your network, and anyone you’re already talking to

88of 100

Triodos Bank, scored

Marcel ZuidamCEO and Chair of the Executive Board since May 2025

Passes the line of 70, so Marcel gets a message

  • Signal: Fit for Impact34/40
  • Size: 1,922 co-workers20/20
  • Sector: banking16/20
  • Buyer: the CEO18/20

02Video outreach

A short video from Nicole, on a page for their organisation

LinkedIn and email, from Nicole’s own profile and inbox, in Dutch or English. The offer is the readiness scan.

  1. Nicole connects on LinkedInWith an email alongside, to the leaders who pass
  2. They accept, or replyEvery lead who says yes joins Nicole’s queue
  3. Their page goes out, with Nicole’s videoShort follow-ups on LinkedIn and email, until they book
  4. A call booked, straight into PipedriveDeals updated and reminders set, so nothing goes cold

Two ways to run the video. Both are included

meet.woosh5.com/marcel-t4k9Open full page

Option A: Marcel Zuidam, CEO of Triodos Bank. A custom video, with the facts we found about the bank. Nothing has been sent.

Setup and terms

Live in two weeks, measured on your goal

  1. Week 1

    Your buyer, signals and scoring agreed, and your 80 scored

  2. Week 2

    LinkedIn live from Nicole’s profile, with the first videos

  3. Weeks 3 to 4

    Email live once the new sending domains are warm

  4. Every week

    Booked calls and replies reported, and tuned on what books

What we need from you

  • A working session in week 1 on your buyer and the moments that matter.
  • Nicole’s LinkedIn and Pipedrive, connected.
  • Your 80, your clients and live conversations, so nobody you know hears from us cold.
  • Time on camera: about 90 seconds per custom video, or one sitting per moment.

Terms

$3,500a month

Three-month minimum
  • Everything on this page, with tooling included: data, LinkedIn and email sending, and the pages.
  • Both video options: custom, record once, or a mix.
  • Pipedrive set up for it: every reply and booked call logged, deals kept up to date.
  • Three months to build, test and tune on what books.
  • Your goal is the measure: booked calls first, then design partners, reported every week.
Sources

Where every claim comes from

7 sources for this page and both example pages, checked on 1 October 2026. Show allHide

  1. Your goal of four more design partners, with booked calls as the first sign it lands. CEOs and managing directors as the buyer. 300 to 2,500 employees, with 500 and up ideal. Banks, accountancy, insurance and government. The Netherlands first, with coaches in the US, the UK and Singapore. Your list of about 80 companies. The readiness scan and the 100-day pilot. Pipedrive. AI transitions and strategic transformation. All as you described them

    Our call, 30 September 2026

  2. Human Readiness turns desired behaviours into daily actions, so strategy doesn’t stay on paper. Sense, Guide and Strengthen, across 8 resilience dimensions, running daily, not quarterly. The moments it is used for, including AI adoption, role transitions and post-deal integration. Trusted by ING, PwC, PGGM, Avans, University of Maastricht, Cosun and the Municipality of The Hague

    humanreadiness.woosh5.com

  3. Nicole van Baardwijk, Co-founder and Chief Executive Officer, and her photo

    humanreadiness.woosh5.com: About

  4. AI adoption takes more than tools and training, and the technology can be available while behaviour hasn’t moved with it

    The Real Challenge of AI Adoption Is Human Readiness, 12 August 2026

  5. Triodos Bank: 1,922 co-workers in 2025. The Triodos Bank Behaviours make explicit what is expected of co-workers in their everyday actions, in four quadrants: thinking from the whole, delivering impact for customers, committing courageously, and fostering connection and belonging. Marcel Zuidam has been CEO and Chair of the Executive Board since 23 May 2025

    Triodos Bank Annual Report 2025, 12 March 2026, pages 14, 23 and 116

  6. Triodos Bank launched Fit for Impact on 8 January 2026, a transformation programme to strengthen customer focus and enhance business agility, deploying new technologies and artificial intelligence at scale

    Triodos Bank press release, 8 January 2026

  7. Van Lanschot Kempen: about 2,300 colleagues. Maarten Edixhoven, Chair of the Management Board since 1 October 2021. Mandatory AI training, interactive workshops and an AI agent hackathon in 2025

    Van Lanschot Kempen 2025 Annual Report, 25 February 2026, pages 5, 53, 86 and 133